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A Direct Marketing Strategy for a Weak Economy
I don’t want to suggest that I’m the only one who can come up with this strategy. Any seasoned direct marketing person, who is thoughtful about it, would probably reach the same conclusions. In a...
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Are electronic catalogs an alternative to paper catalogs?
Well, frankly, I don’t know the answer to that. But as an avid direct marketing buyer, I know I’d rather get an electronic catalog than the collection of paper catalogs I get. And it’s not because...
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Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths
Kevin Hillstrom: MineThatData: 16 Multichannel Marketing Myths. This is a great post, which you should read in detail. I picked it up from a consultant friend, Ernie Shell, who blogs at Direct...
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e-marketing verses p-marketing?
That’s short for electronic marketing verses paper marketing. I’m raising the question of what is the balance between electronic marketing (in the form of email, etc) and paper-based marketing (in the...
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Kevin Hillstrom: MineThatData – A/B Testing: Here’s An Example
Kevin Hillstrom: MineThatData – A/B Testing: Here’s An Example. In the article linked above, Kevin makes a great point — some sales happen without marketing. Do you know what that percentage is for...
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What’s the line between email marketing and building store traffic?
Kevin Hillstrom proposes an answer to this question in his blog: Mine That Data, in a post entitled Store Distance and Email Marketing. check it out and tell me what you think. Kevin hypothesizes that...
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The eighth step to multichannel commerce
Step 8 is marketing & promotion. What a can of worms that is … or at least can be! And obviously, in a single post, I’m not going to cover this topic. This is a topic of unending variables. I...
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Keeping Email Marketing in Proper Perspective
Kevin Hillstrom writes today on: Within E-Commerce, Email Marketing is Not Dead. Using very simple and clear data, he demonstrates the continuing role of email marketing in maintaining customer buying...
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Low Cost Digital Marketing leads to Lazy Marketing
Digital Marketing … especially, email and social media … is leading to marketing the easy way. Marketers are just buying keywords, or blasting emails to everyone on every promotion, disregarding...
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Eight email failures … Seth Godin
Seth is a great observer and writer and he hit the nail again with this post: Eight email failures (and questions for those that want to do better) It’s not so much based upon any decisive research …...
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Insights on Email Marketing
I don’t know anyone who does not feel like they get too much email. So, if that’s true, how does it effect what you do in your email marketing. I think it emphasizes three things: If and when...
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